2007: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

2004: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

1985: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.



To pro-actively measure value through consumer experiences. ©

About Us

Founded in 2011, after recognizing the gap between customer needs and a firms decisions. We provide a measure of what customers truly expect, honestly, and necessarily to help companies create product and service value, responsibly.

Get In Touch

Firm: Brand Interest ®
Address: Madison Ave.
New York, NY
Phone: +212 203 2340
Fax: +212 729 3502